Brian Mac Mahon
Expert Dojo • Homework Influencer Course

Course Details

This course will teach you how to identify the core competitive benefits of your product and increase the influence and reach of your brand through various modes such as blog posting, Facebook ads, email marketing, and more. We will highlight the importance of creativity and a distinct brand and give you tips and tricks to help you release your creativity and set yourself apart from your competitors.
Blogging for Businesses Guide to Facebook Ads Guide to Google Adwords How to Identify Your Competition How to Increase Your Influence How to Build Your Brand How to Promote Word of Mouth Guide to Email Marketing Creativity for Businesses

Lessons

1
Blog Postings

Today's homework assignment is creating a short blog post with a focus on keywords that are relevant for your community for Search Engine Optimization.

2
Core Emotional Benefit

Today's homework assignment will help you identify your brand's core emotional benefit.

3
Creative Disruption

Today's homework assignment will help you identify your brand's creative disruption.

4
Facebook Ads

Today's homework assignment is to create sample Facebook ads with various

5
E-Mail Marketing

Today's homework assignment is to build a reliable plan to acquire a strong email list over the course of a year.

6
Google Adwords

Today's homework assignment is to pick the top keywords associated with your business, explain why they're important to your company, and test them using Google Analytics.

7
Identifying your Competition

Today's homework assignment is to analyze what your top competitors are doing to help you understand your competitive landscape.

8
Improving Communication

Today's homework assignment is to record a video about what you've learned about communication and how it applies to your brand.

9
Increasing Word of Mouth

Today's homework assignment is to create a list of people who could help you grow your brand and create a strategy and timetable for reaching out to them.

10
Increasing your Influence Level

Today's homework assignment is to develop a SMART plan for increasing your influence level.

11
Public Relations

Today's homework assignment is to search for testimonials about you or your business, write a sample press release, and expand your network.