Dr. Burnetta Thomas is one of the founders of SageLogica Consulting with over 3 years of experience in the Cannabis industry.She has been instrumental in launching two of San Diego's highest-rated and profitable dispensaries and is also the former CEO of Hemplogica, a CBD company.
- Exactly how a couple launched a CBD brand and got three offers for buyout from public companies within 6 months of launching
- How to implement a little-known branding technique that will make your CBD brand stand out from the crowd and get you more sales
- The exact steps we used to reach 9 million people per week on our Facebook Page and make thousands per week in sales using messenger bots
- Ways to stay compliant with your labels and website so the FDA doesn’t come knocking at your door
- How to leverage human psychology to build a high-converting sales funnel...no matter what tool or software you use
- You will know and understand how to create a brand that is attractive to investors and possibly get offers to buy your company
- Tips on exactly how to get sales and set up new accounts using a predictable and scalable process
- How to access a network of vetted professionals that will help take your CBD brand to the next level
- The best ways to drive traffic to your website and convert into sales
Dr. Burnetta Thomas is an Air Force Veteran, former Federal Police Officer and College Professor, and, recently-crowned Queen of the Cannabis Industry. Born & raised in Milwaukee, Wisconsin, Dr. Thomas holds a Bachelor of Science Degree in Human Services, a Master’s Degree in Management & Organizational Leadership and a Doctorate Degree in Business Administration. Dr. Thomas is renowned for her published study of Success Factors of African American Female Entrepreneurs, and her work as a Cannabis Entrepreneur.
Matt Sibert is a seasoned cannabis consultant who launched 5 cannabis dispensaries, multiple CBD brands and stores in the last 6 years. Matt is an expert in Cannabis Product Development, Cannabis Marketing, Branding, Funding, CBD Store and Dispensary Start-Ups. 12+ years of experience and a wealth of invaluable insider secrets to share.
Matt and his wife Dr. Thomas inked deal to supply 88,000 gas stations nationwide.
Frequently Asked Questions
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
What is your refund policy?
If you join How To Launch A Successful CBD Brand and and other Sagelogica courses, watch all lessons, participate in the Q&A calls, complete & document the action steps, then you will launch your CBD Brand in 90 days or your money back. This is the guarantee that's on the sales page, order form, and confirmation page.
What are the requirements to receive a refund?
You'll get your money back ONLY if you do all the work, show time/date stamped proof you did the work, ask for help on the Q&As and or help on the FB questions thread so we can guide you and troubleshoot your brand. If you meet these guidelines and don't launch your CBD brand within 90 days your refund request will be honored if requested within 30 days.
Here we discuss what you can expect from this 8 Week course. In this section we outline the course description, format, the outcomes you can expect from completing the course, and how to get the most from this program as an active participant.Here’s what we cover:Course IntroductionCours..
Mindset: What is PMA?Mindset: 6 things positive thinking can doMindset: 6 Ways to be more positiveMindset: 17 Principles of Success..
The business world can be a lonely cruel world. It is not always glitter and gold. Especially within the CBD/Hemp space. Added to that as an entrepreneur, you will often miss out on family functions, good times with your friends, and celebrations of all sorts. You might suffer a bad deal o..
Here we discuss what it means to have a solid routine and how you go about creating one. We’re going to discuss the power of establishing routines to help you become an organized, focused, and professional entrepreneur. And we’re going to discuss a few case studies of successful entre..
We discuss what an affirmation is and how use affirmations to grow your business. There is a saying that goes, “If you think you can, or can’t, either way you are right.” The mind is a powerful tool that can be trained through meaningful affirmations and meditations. We also review m..
When I was a college professor, I would advise students to incorporate a healthy ritual within their college routine. I advised this to help break up the monotony of constantly working on homework. It’s easy to get lost as an entrepreneur. In the CBD/Hemp industry, we are constantly work..
Why statement exercise5-year life goal & vision assessmentSage SWOT analysisVision Board CreationPurpose, Way & Impact Exercise..
The history of the CBD/Hemp industry is also discussed in this video to give you an understanding of the hemp advocates that came before us, who had a vision for hemp and believed it to be beneficial for themselves, society, and this planet.Hemp Industry timelineThe Emperor of hemp5000 his..
All good business owners know their market and product. In this video we discuss the basics of CBD and hemp, including what it is and what it can be used for. This will help you brainstorm different CBD/Hemp products you may want to create for your brand.Here's what we cover:What is CBD?Is..
We discuss the trends that we see developing within the CBD/Hemp industry and how you can take advantage of the opportunity for growth.Here's What we discuss:Selling BulkVertically integratedInternational distributionWhite labelCommunity OutreachOther CannabinoidsIRONWOOD FEE AGREEMENT 201..
Here’s what we cover:Education: REGULATORY AGENCIES WHO & WHATEducation: THE FARM BILL IMPLICATIONS FOR HEMP & CBDEducation: LEGALITY OF MARKETING CBDEducation: COMPLIANCE WITH DSHEA GUIDELINESEducation: COMPLIANCE WITH FTC REGULATIONSEducation: SUPPLEMENT LABELING REGULATIONS..
Week 2 Action Items (7)Watch The Emperor DocumentaryComplete the hemp history quizTarget Audience ExerciseCraft the Opportunity 5 QuestionsCreate an outreach plan – how will you build your tribe?Decide on where to focus as far as opportunitiesCreate a compliance plan..
Here’s what we cover:What is a brandWhat is an archetype12 Brand ArchetypesRebel vs. Magician brandHow to develop Brand personality..
Here's what we will discuss:What is a Target audienceThe 3 main ways5 Reasons to targetTarget audience sample..
Here's what we cover:Partner or Solo pros and consEstablish your domainEstablishing a business/domain name 12 tipsEstablish your logoEstablish your logo 12 tipsSetting up corporation 7 StepsInsurance and permitsBanking and Processors10 Tips to Protect..
Here's what we cover:What is Organizational culture OC5 Reasons OC is importantHow to hire for OC..
Here's what we cover:3 HR TipsHuman ResourcesProfessional OutsourcingIndependent Contractor..
Week 3 action items (5)Complete Brand Archetype QuizOrganizational culture exerciseDetermine your business name exerciseOutsourcing brainstormBusiness Checklist..
Here's what we cover:Manufacturer: How to vetManufacturer: 25 Questions to askManufacturer: 8 Red flagsManufacturer: 7 Tips to negotiate best priceManufacturing: Timeline Sample..
Here's what we cover:Manufacturer: Ecommerce FulfilmentManufacturer: Fulfilment 3 kindsManufacturer: Outsourcing ProsManufacturer: Outsourcing ConsManufacturer: When to consider each..
Here's what we cover:Manufacturer: Product formulationWhat Sells6 Core products (and ideas)8 tips to formulate your products5 Hot trends to considerHow many SKUs?One SKU pros and consSeveral SKU’s pros and cons..
Heres what were discuss:7 effects of good packaging & design20 tips for quality CBD Product Packaging and DesignBefore you hire a designer do these 4 things firstWhat to look for in a designer 4 things..
Week 4 Action Items (3)Brainstorm various CBD/Hemp product ideasFour Packaging Questions25 Questions to ask your Manufacturer..
Here's what we cover:Product and Ancillary CostsMargins & MarkupsWholesale & distribution..
Here's what we cover:Suppliers/ManufacturerCompetitorsPricing..
Here's what we cover:Possible funding sourcesWhat a good deal looks likeWhat investors wantSample Expenses for one Year3 tips to be attractive to buyers3 tips to negotiate buyer offers..
Week 5 action items (4)•Find your supplier (contact us for options if needed)•Figure out your margins on each product and in different scenarios (if you have a sale, use affiliates and influencers, sell wholesale, distributors etc…Use a spreadsheet. (Contact us for a FREE spreadshee..
Here's what we cover:Retail Sales OverviewRetail Sales Pros and ConsSecrets to Retail SalesLittle Known opportunitiesTips to sell to distributors..
Here's what we cover:Online sales overviewOnline sales pros and consTips to generate trafficLittle Known online opportunities..
Here's what we cover:Why Tradeshow?How to Rock a Tradeshow8 steps to capture a saleBooth BasicsFarmers Markets..
Heres what we cover:Tips to create a lifelong customer6 best practices for great customer service7 steps to turn an angry customer happyCustomer Relationship Management (Systems)..
Here's what we cover:Why a sales system is importantSagelogica CBD sales processMake sure to download the attached scripts!..
Week 6 action items (8)Action Items 1-8CRM Set-upTradeshow list templateOnline Retail Pros and Cons..
Heres what we cover:Facebook how to go viral 6 stepsFacebook Groups 3 ways it helpsFacebook Group and Page tipsFacebook ads and strategiesUsing bridge pagesLinked-in How it helps..
Heres what we cover:6 benefits of InstagramGreat for connecting to the right types of contacts in our industryInstagram posting guidelinesHow a CBD brand sold 20,000 bottles in 2 days on Instagram..
Here's what we cover:About InfluencersDream 100 processAffiliates..
Here's what we cover:Websites & funnels (bonus section on funnels and offers at the end of course)Example of quality CBD websitesEmail Marketing and Drip CampaignsQuality apps to use for Shopify or WordPress sitesMedia BuysVideo CreationYouTubePodcastLive Events & Daily LifeMarketi..
Week 7 action items (9)•Social Media Set-up check list•Create Dream 100 list and implement•Marketing & Sales strategy template•Action Items 1-6..
Here's what we cover:Prelaunch checklistPrivate Facebook GroupMansion Mastermind..
Week 8 action items (3)Pre-launch Check-listJoin Our Private Facebook GroupJoin one of our Masterminds..
How to Launch A Successful CBD Brand Congratulations Video
How to Launch A Successful CBD Resources